Monthly Archives: April 2011

Make Clients and Consumers Crave Your Brand

I confess. I have an addiction to notebooks. That probably comes as no big surprise if you know me. After all, I’m a writer. What is more curious, probably, is my choice of notebooks—the Moleskine (pronounced  mol-a-skeen’-a). I have pocket-sized … Continue reading

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Write for Your Audience, Not Yourself

We writers love words and language. That turns into a liability when we get so caught up in producing self-gratifying prose that we actually lose sight of whom we are writing to. A critical element of successful copywriting is writing … Continue reading

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